DB Product Review

Procafecol SA was established in 2002 with the point of producing worth included business for espresso and Juan Valdez brand and has four lines of business: Specialty Shops, Department stores, Canal Institucional, and e-trade entrance. 

Our association with Colombian espresso is in different ways: the first is the distinguishment of the nature of their espresso by paying a premium for quality; second is piece of the situating methodology Colombia espresso on the planet lastly through deep rooted responsibility to create worth to the National Coffee Fund (Fonc) for the era of open products and Sustainability ventures Action® Federation of Coffee Growers of Colombia. 

In excess of ten years and huge speculations, we structure a synergistic group with information and experience; we have in excess of 200 saves in operation, we are pioneers in the classification in stores, we are situated as the brand of Premium Coffee more perceived and appreciated in Colombia and we have united our model of venture into new markets around the world. 

Guarantee of Value 

We produce feelings, prosperity and fulfillment about the best espresso in Colombia. 

Vision 

Being Colombian espresso brand Premium comprehensively favored for its quality and welfare era to's nature. 

Targets: 

To position the brand as Juan Valdez Premium Colombian espresso in their present and potential markets. 

Reinforce plans of action producing shareholder esteem reasonably. 

Manufacture and merge an administration situated hierarchical society and development. 

Create client fulfillment about, nature's domain, separated administrations. 

Guarantee agreeability with the guarantee of Juan Valdez esteem in global markets